Apparently, when it was first played to one Radio 1 producer, he had to go and have a bit of a lie down afterwards. Which hasn't stopped the station plugging it at, every opportunity over the last few weeks and even making special trailers that go "In 93, we brought you 'Creep', in 94, 'My Iron Lung'..." etc (highly amusing, considering Radio 1's reluctance to playlist the band in the past). But even so, it's hard to imagine the band playing 'Paranoid Android' to their A&R man and instantly having him whoop, 'Now, that's the single!'
'That's precisely what he did do, actually,' smirks Colin. 'I think the record company knew we'd want that one, so they were trying to call our bluff, as it were. But it does feel like a victory to have Radio 1 hammering merry shit out of it, cos it's hardly the radio-friendly, breakthrough, buzz bin unit shifter they can have been expecting.'
'That's precisely what he did do, actually,' smirks Colin. 'I think the record company knew we'd want that one, so they were trying to call our bluff, as it were. But it does feel like a victory to have Radio 1 hammering merry shit out of it, cos it's hardly the radio-friendly, breakthrough, buzz bin unit shifter they can have been expecting.'