This video was directed by Jake Scott.

Scott: The film is actually an allegory for death and reincarnation but if you can read that into it you must be as weird as the people who made it

Thom: "We went from being the band that absolutely hated doing videos to being really really into the idea."

DJ: "Do you get really involved with it as far as what you want?"

Thom: "Well no actually. I mean only in the sense that I'm actually the one that calls the director and stuff. It's a really weird system in the music industry, most artists have people that just go out and find them music video director and do all the work. Whereas the person that we work with is very close friend of ours and said a while ago we wanted to work with people who would not normally work in that field. After we worked with Jack Scott on 'Fake Plastic Trees' we sort of got off on that, what we resented was that fact that we had to pay so much money [laughs] and he was so experienced and it was sort of intimidating, so we wanted to work with people who hadn't really done much before, like the guy from 'Just' hadn't done any pop videos at all. He made this really beautiful short film that we saw."

In January the band flew back to the United States to shoot two videos in Los Angeles. The first, ‘Fake Plastic Trees’ was produced by Jake Scott [son of Bidley - who directed Blade Bunner], and was shot in a hangar at L.A.’s Van Nuys airport, where the end of Casablanca was filmed. ‘High And Dry‘ was shot just outside L.A. in Vasquez Canyon, near the location where old episodes of Star Trek were made, and the recent Flintstones film. The band had to suffer a freezing cold deluge of water being sprayed on them for the shoot.