The Rag & Bone SS15 runway show features an early mix of the song:

A slightly different mix appeared in the Rag & Bone short film "Time of Day" in 2018, along with dialogue from 'Coloured Candy', and featuring a multitude of other tracks contributed to the fashion company's runway shows:

Anima, the album, has a clear progression through it. A build-up of tension, culminating in the conclusion of sorts, the final track: Runwayaway. After all the chaos and confusion, the dystopic and paranoid situations in the previous songs, you sing...

Thom: ...This is when you know who your real friends are. And I repeat that over and over.

That really important thing in life: knowing who your friends are.

Thom: Or just the opposite. The ultimate paranoia: finding out in a moment of crisis that the people you thought were your friends were never your friends at all.